How to Use QR Codes in Real Estate Email Flyers
What Is a QR Code?
A QR code is a square image that is a "shortcut" to a webpage. If you point a modern smartphone at a QR code, your phone will open that webpage without you having to type in the web address. That's why QR codes are so popular in real estate marketing… they let people effortlessly visit a webpage — like your listing's email flyer — without typing a URL.
Benefits of QR Codes in Real Estate Email Flyers
- Trackable engagement. Each QR code carries a unique tracking code, so every scan is tallied on your delivery report.
- A print-to-digital bridge. Put a QR code on a yard sign, open-house handout, or printed ad and turn that printed piece into a direct link to your listing.
- Instant listing access. A buyer who spots your sign can view your full real estate email flyer in seconds, without typing a web address.
- Built into your reporting. Because scans flow into your delivery report, you can see which signs and ads are actually driving views.
How to use your MondoFlyer QR codes
Each of the 8 QR codes that come with your MondoFlyer's Marketing Toolkit is a shortcut to the online version of your real estate email flyer, with a unique tracking code that is tallied on your delivery report.
So if you place a different QR code on 3 different signs or ads, your delivery report shows you how many "views" your flyer got from each of those QR codes. So your QR codes are a great way to track the relative effectiveness of different media you use to promote your listing.
Quick demo: If you point your smartphone camera at this QR code it will offer to display our online sample MondoFlyers (for the Hearst Castle) – without having to type the web address! (Assuming your phone has the QR code feature enabled.)
