Read the press – study picked up by 173 outlets including Yahoo Finance, Benzinga, the Portland Tribune, and Capital Press.

Across the 10 distinct markets we studied from 2023 through 2025, listings promoted with a MondoFlyer went pending an average of 30% faster than the published county median.

By Jem B., Customer Experience Manager at MondoFlyers — we've helped agents send over 100 million real estate email flyers since 2012.

Study Results

Finding #1: across the markets studied, the MondoFlyer-promoted fresh listings went pending 30.2% faster than the county median for the same time period.
Finding #2: when stale listings sent a Mondoflyer 53% of went pending within 2 weeks.
Results held across seasons, years, and market conditions — with the largest advantages in slower months and slower years, as detailed below.

Sample MondoFlyers itemized delivery report — proof the listing reached every agent in the area

Even in the fastest-selling markets many Top Producers still send a MondoFlyer on every listing so their sellers see the agent is leaving "no stone unturned" to bring the most/best offers to the table.

Observation: Hot Markets vs. Normal Markets The fewer-DOM benefit was concentrated in normal and cooler markets. In the hottest markets where median DOM is only about two weeks, there's little room to beat the median, so DOM showed no significant difference. Yet in those hot markets top producers tell us our detailed 7‑metric delivery reports and larger agent lists are still potent tools to show sellers the agent is still working hard to bring the best possible offers to the table, not just "coasting" in a hot market.

What We Studied

We analyzed 2,875 MondoFlyer-promoted listings in 10 counties from 2023 to 2025. (We selected 10 counties spanning 5 states with a range of market sizes, housing price points, and local economies.) We analyzed both fresh listings and stale listings:

Fresh Listings (836). Where agents sent their flyer within a week of the listing going on market, we compared each listing's days on market to the published Redfin median DOM for the same county the same month.
Stale Listings (345). Where agents waited to send a Mondoflyer until the listing was already past the counties' average DOM, we evaluated how soon it went pending.
In-Between Listings (1,694). Flyers sent after the listing's first week but before it exceeded the county median have no robust benchmark — already too old to compare against an all-listings median, not yet stale — so they aren't counted in either comparison. (Widening the fresh window from one to three weeks barely changed the results: the advantage held in five of the six positive counties.)

Over 30% faster pending status

for fresh listings across all markets

MondoFlyer-promoted fresh listings averaged 30% fewer DOM than the published county median across the 10 markets we studied from 2023 to 2025.

The Results by County

Each row compares listings where the agent sent a MondoFlyer within one week of listing. Market medians are published Redfin data for the same county and month. N is the number of MondoFlyer-promoted listings in each county's comparison.

County	N	County Median DOM 2023-25 avg*	DOM w/ MondoFlyer 2023-25 avg	Days Faster	% Faster
Washoe County, NV	88	47.1	16.6	30.5	65%
Ada County, ID	59	33.6	18.1	15.5	46%
Fresno County, CA	128	26.9	15.5	11.4	42%
Washington County, OR	57	24.4	15.7	8.7	36%
Multnomah County, OR	129	21.4	13.9	7.5	35%
Spokane County, WA	34	24.5	16.8	7.7	32%
Alameda County, CA	59	17.5	NSD
Sacramento County, CA	61	17.4	NSD
Santa Clara County, CA	107	13.6	NSD
King County, WA	114	10.7	NSD

NSD = No Significant Difference for markets where median DOM is less than 18 days.
* County Median DOM reflects the Redfin published median for the same county and same months in which MondoFlyer-promoted listings went pending, not simply the county's annual average. This ensures an apples-to-apples seasonal comparison. Source: Redfin published weekly median Days on Market, aggregated to monthly averages.

The advantage widened as markets slowed

From 2023 to 2025, county medians stretched out as rates and inventory shifted — but MondoFlyer-promoted listings kept going pending at roughly the same speed. The result: the gap between flyer-promoted listings and the market median grew over the study period in most markets. Each cell below shows the average days-faster-than-median for that county and year (positive = MondoFlyer-promoted listings went pending faster), with the number of listings in parentheses.

County	2023	2024	2025
Washoe, NV	+23.3 (30)	+34.2 (44)	+34.5 (14)
Ada, ID	+7.7 (27)	+20.2 (19)	+24.4 (13)
Fresno, CA	+2.5 (38)	+12.0 (44)	+18.1 (46)
Washington, OR	-4.4 (23)	+17.4 (16)	+17.8 (18)
Multnomah, OR	+2.1 (44)	+14.1 (44)	+6.2 (41)
Spokane, WA	-2.4 (15)	+19.7 (4)	+14.7 (15)

Average delta in days vs. the Redfin published county median, by year, for the six counties with significant fresh-listing results. Sample sizes per cell in parentheses. Negative cells shown as reported — we publish the off years too.

What about stale listings?

For listings already past their market's median DOM before they sent a Mondoflyer:

23%

pending within 1 week

53%

pending within 2 weeks

77%

pending within 3 weeks

23%

pending within 1 week

53%

pending within 2 weeks

77%

pending within 3 weeks

When agents waited until their listing had been sitting unsold longer than the typical home in their market — averaging 68 days on market before sending their first MondoFlyer — these listings had already been sitting nearly 3x longer than the market median.

The 23% / 53% / 77% above is the cumulative sales rate across the 345 stale listings in all 10 counties. Here's how each county performed individually:

Every county showed positive results, including “hot” markets where the average DOM were too short for meaningful comparison.

County	N	Avg Days on Market before Flyer	Avg Days from Flyer→Pending
Multnomah, OR	30	60	12
Santa Clara, CA	27	54	14
Spokane, WA	38	52	15
Washoe, NV	37	98	17
King, WA	39	48	17
Sacramento, CA	20	87	18
Fresno, CA	68	74	19
Washington, OR	23	81	20
Alameda, CA	29	55	20
Ada, ID	34	71	21

Includes listings that had already exceeded their county's median days on market at the time the agent sent a MondoFlyer. Average across all 10 counties: 17 days from flyer to pending.

Methodology & Transparency

County DOM Data source: 2023-2025 median Days on Market by county, aggregated to monthly averages. Data provided by national real estate brokerage Redfin

Sample: 2,875 MondoFlyer-promoted listings with known listing dates, send dates, and pending/sold dates, 2023–2025. Each flyer was bucketed by the listing's age at the time the flyer was sent. Only flyers sent within the first week on market (836 listings) are compared against the county median — listings promoted later had, by construction, already accumulated days on market, so comparing them to an all-listings median would be misleading in either direction. Listings already past their county's median DOM when the flyer was sent (345 listings) are reported separately above, measured by days from flyer to pending. The remaining 1,694 listings fall between the two groups and are not counted in either comparison. Widening the fresh window from one week to three preserved the advantage in five of the six positive counties; Spokane fell to marginal.

Seasonality: The advantage is largest in slow months (Q1/Q4), when the market median rises but MondoFlyer-promoted listings continue to go pending quickly, and smallest at the spring peak, when nearly everything sells fast. Average delta in days vs. the county median, by quarter, for the six counties with significant fresh-listing results:

County	Q1 (Jan–Mar)	Q2 (Apr–Jun)	Q3 (Jul–Sep)	Q4 (Oct–Dec)
Washoe, NV	+52.7	+20.7	+28.9	+40.0
Ada, ID	+53.1	+8.2	+11.7	+25.5
Fresno, CA	+16.1	+3.7	+13.2	+17.1
Washington, OR	+31.9	+1.9	-3.6	+18.1
Multnomah, OR	+29.7	-1.2	+5.1	+14.3
Spokane, WA	+44.9*	-4.3	+4.6	+20.9

* Spokane Q1 reflects a single listing. Negative cells shown as reported.

Some Straight Talk: These are correlation numbers, not causal proof. Agents who send flyers promptly on new listings tend to be proactive in other areas as well. What we can say is that across the 10 distinct markets we studied over the 2023‑2025 timeframe under widely differing market conditions, MondoFlyer‑promoted listings objectively benefited from the extra exposure.

How this compares

MondoFlyer-promoted new listings average 30% fewer days on market.

A leading competitor claims 22% fewer days on market in a blog post from 2016 which cites 6 unspecified markets during a single period a decade ago (Jan-Apr 2015), with unspecified sample sizes, using an unspecified methodology. They've milked that same claim for nearly a decade.

Our analysis specifies the 10 markets and sample size, measures results over a much longer (and more recent) continguous timeframe spanning 5 states, a range of market sizes, housing price points, and local economies, and reports both itemized and aggregate results compared to a specific published third-party data source, and acknowledges conditions where results are not as notable (super-hot markets where nearly everything sold in two weeks, leaving no room to beat the median).

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